Overview
Applied Pharmaceutical Innovation (API) recently hired our video production team to create a powerful testimonial video that showcases Pacylex, a leading pharmaceutical company based in Edmonton, Alberta. Pacylex is developing a first-in-class cancer treatment that’s being tested in cancer patients at the Cross Cancer Institute. Our goal was to create a high-quality video that highlights the value of Pacylex’s research and its potential impact on treating cancers that other standard treatments have failed.
We worked closely with API to plan and execute the project, which included scripting, filming, and editing the video. Our production team focused on showcasing Pacylex’s story and mission to find new and innovative ways to treat cancer. We were determined to create a video that highlights the groundbreaking work of Pacylex and emphasizes the value of their partnership with API.
We utilized an interview-style format to allow Pacylex to express their gratitude for the services provided by API and emphasize the importance of their partnership for the development of new pharmaceutical products. The video also showcased the impact of API’s collaborative network and their expertise on the industry. By featuring the voice of Pacylex in the testimonial, we positioned API as a valuable and influential thought leader in the field of pharmaceutical innovation.
Through our production process, we were able to create a powerful and inspiring testimonial video that reinforces the importance of partnerships and collaborations in the industry, highlighting the immense potential of Pacylex’s first-in-class cancer treatment. We’re proud to have contributed to their story through this testimonial video and excited to see the clinical results of Pacylex’s groundbreaking work.
The final product is an engaging and informative video that highlights Pacylex’s interdisciplinary team and their extensive network of collaborating organizations, as well as their mission to help innovators launch their ideas into the real world and accelerate all aspects of the drug development process. By positioning Pacylex as a thought leader in pharmaceutical innovation, we helped them achieve their goal of connecting industry to the services they need for commercial success.
