API | Forward Slash | Brand Story Video

The brand story video highlights API's vital role in building capacity in the life sciences, supporting innovators and startups, and creating a life science innovation and manufacturing hub in the Edmonton region. Our production team worked closely with API to create an engaging and informative video that reinforces the company's commitment to the industry and the region, while positioning them as a thought leader in the field. Join us to learn more about this exciting project and API's impact on the life sciences industry in Canada!

Overview

Applied Pharmaceutical Innovation (API) hired our video production team to create a brand story video for their Forward Slash Campaign, which highlights the company’s role in building capacity in the life sciences by providing translational expertise to companies and innovators. Our goal was to create a high-quality video that tells the story of API and emphasizes the importance of their work in helping innovators navigate the complex path from concept to commercialization.

We worked closely with API to plan and execute the project, which included scripting, filming, and editing the video. Our production team focused on showcasing API’s interdisciplinary team, the importance of their role in the industry, and their impact on the local economy. Our primary aim was to emphasize API’s expertise in the life sciences and their ability to support startups and innovators in the region.

We utilized an interview-style format to showcase the voice of API’s team members, emphasizing their role in building capacity in the life sciences, and their focus on creating a life science innovation and manufacturing hub in the Edmonton region. Our team also used cinematic b-roll captured at their labs inside the Katz Group Centre for Pharmacy and Health Research at the University of Alberta to bring the vision of API to life and showcase the company’s impact on the local economy.

Through our production process, we were able to create a powerful brand story video that reinforces the importance of API’s work and their role in the life sciences industry. The video also highlights the company’s expansion plans and the applied Life Science campus that will support startups and innovators in the region, as well as create jobs and accelerate innovation.

The final product is an engaging and informative video that showcases API’s commitment to building capacity in the life sciences and their vision for the future of life science innovation and manufacturing in the Edmonton region. By positioning API as a thought leader in the industry, we helped them achieve their goal of attracting investment and retaining and training talented people, while also making the region more prepared and resilient to emerging critical needs in the future.

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The cost of video production shouldn't be a taboo thing. We've created a simple guide to help you get an idea of what working with a professional video production company could look like. Whether you're a small business owner, a marketing agency, or a content creator looking to get an idea on the costs to produce video, our guide will definitely help you get started on budgeting for video production in your marketing strategy. You know where the πŸ”— is ;).
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Choosing the right video production company is crucial for achieving your goals. Our latest blog post explores the key factors to consider when selecting the perfect fit for your business. Check out the article in our bio! ...

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Recently, we talked about the different styles of video that can help your business grow and connect with previous and new customers/clients. If you're not using video in your marketing strategy, you're missing out on a powerful tool to engage, inform, and convert potential customers. Check out our latest article for 5 essential tips for using video in your marketing strategy! Are you using video in your business marketing strategy yet? ...

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One of our favorite projects is the kickstarter video we did for our friends at @quenchplant . The video was utilized in Quench's successful kickstarter campaign and now sits at the top of their website, a testament to the value of a well-crafted video content. As part of their marketing strategy, the video has helped them sell over 10,000 units! We recently published a blog post detailing all the different types of video production that can benefit your business. Check it out and learn how to elevate your marketing strategy. πŸ”— in Bio! ...

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Sometimes getting the right shot means getting up a little extra early. Watch til the end to see the color graded shot!
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#yegbusiness #yeg #yegvideographer #yegvideoproduction #videography #videoproduction #cinematographers #cinematography #yegger #yeggers #edmonton #edmontonliving #yeglocal #colorgrading #davinciresolve #videomarketing #travelalberta #exploreedmonton #explorecanada #travelcanada
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Red πŸ’Š blue πŸ’Š
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Anyone can shoot your video - not everyone can leave your video's "feelin fly"!
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Our advanced color grading techniques are one important part of what takes the projects we do for clients have that additional high-end feel. We don't simply slap on a filter like most do. Utilizing the same techniques used in major movie productions, every project with us will surely captivate your viewers.
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We've got a new blog for all the up and coming videographers, Video DIYers, and aspiring beginner colorist where we discuss and explain the difference between #colorcorrection and #colorgrading || Link in Bio! ...

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Some of our favorite frames from our shoot with @blacklabel.designs | @pre.pree | @apothicwine_ca

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DoP | Edit | Color - @_gabriel.ln
Grip/Gaff - @elisagomz
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Bad weather? You mean perfect photo ops πŸ‘ŒπŸ½ had an amazing time dodging the storm on this shoot for @thermal_intell
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Photog: @_gabriel.ln
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🎬 Doin what we do 🎬
Behind the scenes on set for a client's commercial video production πŸ€™πŸ½
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πŸ“Έ: @elisagomz
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Some of our favorite frames from last night's shoot for @thecarterryangallery and their amazing art installation Downtown Edmonton! Make sure you check our WΓ‚POS - part of @exploreedmonton #sparkfestival
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Ft. @joanna.manchur and her amazing family
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